posterbaazi

This post is about three month late.

Sometime this year we realized that with Delhi Dallying, we love love to initiate positive conversations about the city around us. The idea for this poster series started with the idea of happy people and beautiful happy things around them. So we got our mood boards and reference images in place.

We were inspired by some of the exciting work done by Italian creative agency New!

We needed ideas, a list of all the lovely things in the city. Much brainstorming and some dilly dallying later, we were set. We deviated from the New! inspiration and decided to add our own twist: a fun, double entendre tagline that screams Delhi. The aim was to make the posters fun, friendly and provoking.

With the monkey power doodle by the lovely Amri Chadha

With the monkey power doodle by the lovely Amri Chadha

Ideation done, the next step: models!

We got everyone involved! Delhi Dallying held an open photography session in college and begged/ convinced/ forced/ blackmailed the SPA student community. All our friends gave their best shot and Varun and Kabilan captured some really candid moments. We even managed to convince some of our faculty! Unfortunately we weren’t able to make use of all our models (we ran out of ideas!) but we still have hope 🙂

our models, in all their glory.

Our models, in all their glory.

It took some time time (and help from the Creative Suite) to translate our mock-ups to reality.

poster blog

In process.

And so, ladies and gentlemen, we present to you: Delhi Dallying Poster Series 2.

The idea was to start conversation. Delhi is as multifaceted as its people, and there are as many Delhis as there are Dilliwallas: a true multiplicity. With these posters Delhi Dallying wanted its audience to stand up and take notice, to think. What’s your Delhi?

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