posterbaazi

This post is about three month late.

Sometime this year we realized that with Delhi Dallying, we love love to initiate positive conversations about the city around us. The idea for this poster series started with the idea of happy people and beautiful happy things around them. So we got our mood boards and reference images in place.

We were inspired by some of the exciting work done by Italian creative agency New!

We needed ideas, a list of all the lovely things in the city. Much brainstorming and some dilly dallying later, we were set. We deviated from the New! inspiration and decided to add our own twist: a fun, double entendre tagline that screams Delhi. The aim was to make the posters fun, friendly and provoking.

With the monkey power doodle by the lovely Amri Chadha

With the monkey power doodle by the lovely Amri Chadha

Ideation done, the next step: models!

We got everyone involved! Delhi Dallying held an open photography session in college and begged/ convinced/ forced/ blackmailed the SPA student community. All our friends gave their best shot and Varun and Kabilan captured some really candid moments. We even managed to convince some of our faculty! Unfortunately we weren’t able to make use of all our models (we ran out of ideas!) but we still have hope 🙂

our models, in all their glory.

Our models, in all their glory.

It took some time time (and help from the Creative Suite) to translate our mock-ups to reality.

poster blog

In process.

And so, ladies and gentlemen, we present to you: Delhi Dallying Poster Series 2.

The idea was to start conversation. Delhi is as multifaceted as its people, and there are as many Delhis as there are Dilliwallas: a true multiplicity. With these posters Delhi Dallying wanted its audience to stand up and take notice, to think. What’s your Delhi?

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Back to Black (dusty grey actually)

Okay. So we’re back after our little (long) holiday.

Two thirds of the Delhi dallying core team (who anyway live not in Delhi but in NCR :-P) were in Bangalore for the past five months; enjoying lovely weather, the ease of reaching any part of the city within 50 minutes (which is lesser than their average commute to school in Delhi), the wise warmth in the cultured folk of Bangalore. Back to the grime and the grind, this clever city was almost incomprehensible to me for a couple of days and I hated it.

My second day in the city, I went for the pre event prep for the new Typervention for the fortnightly Typeout feature in the Timeout Delhi magazine (writing a Hindi couplet by Gopal Das Neeraj written in a Braille and Devanagari hybrid typeface with Bindis and pearl buttons at the Amar Jyoti Charitable Trust school, Karkardooma). (The incredible) Kriti Monga/ Turmeric Design and I went to Sadar Bazaar and Kinaari Bazaar to get supplies. Through the day, I was fretting to her about how since morning the city’s been annoying me with a frozen SIM and Delhi Metro card a chain of dysfunctional ATM machines. And then we reached the old city and I forgot about it all.

Interestingly, the moment we told the shopkeepers we needed the supplies for this project at the blind school, they had a sudden change of heart, stopped haggling with us, gave us things we precisely wanted with a smile on their faces.

Apart from the pilgrimage to Natraj at Chandni Chowk and the best Banta place yet at Kinaari Bazaar, Kriti took me to her secret summer food must-haves, the puraani Kuremal  Kulfi wale at Sitaram Bazaar, and had frozen fruit kulfis  (simple fruit purees really, but mind bogglingly delicious). Among the two of us, we shared six servings; Jaamun, Faalsa, Anaar,{ask for Kaala Namak for these} Aam, Litchi (the yummiest of them all) and stuffed Aam. So delicious, you have no idea!!

Also, as part of the seminar programme at school, Delhi Dalllying with Ammani Nair and Vani Sood, we would be looking at the Mohallas of Shahjahanabad as Complex Adaptive Systems (more on the mind f**k bits of the same from a better informed contributor soon) under the guidance of Dr.  Leon Morenas. We’re looking forward to the regular trips to the old city, for food and field work.  We’ll keep you posted and invite you for the final event. In barter, you tell us about you secret food spots in Old Delhi.

Join the Delhi typerventions Group here.

Enjoy some Jazz by the Hauz here.

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What’s in the type?

It’s been three weeks since I have had this Dilli seated in black and white on my desktop screen. To me it was as Delhi as it gets. I LOVE it! Today, at my cousin’s place, my uncle who’s lived in Delhi almost all his life seemed to differ. He thought it could be made more readable. Google results for my image search revealed another attempt by the INTACH guys that seems to have been abandoned now (and no surprise at that). Thinking of how much could this brilliant image be screwed with, I came ahead and together, we gave it a shot on photoshop. And our Dilli appeared. The tittle on the ‘i’ made prominent. d-i-l-l-i: clearer than the previous version. The word appears a little more indigenous than exotic  in my opinion and rings Delhi 6 more than Shahjahanabad in my head (but that’s my opinion). What do you guys think? Which one do you like better? Take either of the images and share with us your own version (until someone from INTACH chances upon this article and asks us to remove all this enthusiastic guerrilla dilliness). Until then!